Passes and entry
A ticket page that sells access to a whole weekend, not just one line item.
The pass page needs both clarity and cultural energy. It is not enough to list prices; it has to remind people what kind of weekend they are buying into.
This route should keep the rest of the site visible
Even on the purchase path, attendees still need routes back to the schedule, the session spotlight, and the venue guide before they decide the pass value is real.